Korean Entertainment Group
What do you mean by go-between?
Well, it's unlikely that the volunteers hired will know the ABC's of what the travel requirements are to bring Korean pop idols to North America, or have every volunteer speak fluent Korean. And so, the North American entertainment company hosting the concert - Pop! Goes The World needs to collaborate with a Korean entertainment agency in Toronto.
Official Hallyu Entertainment (for example) would act as translators, explaining what the entertainment company of the K-Pop group requires.
"They come to us telling us that 'Oh, JYP Entertainment (for example) requests 8 rooms for GOT7 or that they want 100 water bottles," Chau says.
Pop! Goes The World! receives all instructions from this Korean entertainment company, when handling the K-Pop group. The Korean entertainment agency provides access to travel documents, lets Pop! Goes The World! know what basic amenities are necessary, and of course, what hospitality services ( like how many water bottles are needed, how many cup noodles, fruits and obviously, TimBits in their dressing rooms on the day of the concert,) and hotel bookings need to be provided.